Marketing Manager

Application Deadline: 30 May 2018

How to apply: Email shamim@staffableafrica.com with your CV/resume and brief cover letter introducing yourself with the subject line: Marketing Manager

Location: Kampala, Uganda

Start Date: As Soon As Possible

About the Company

Goodwill (U) Ceramic Co. Ltd is a Chinese-founded Ceramic Tiles Production Company incorporated in Uganda. Goodwill Ceramic has three operating ceramic tile factories in Africa, producing 360,000 m2 ceramic tiles daily and is setting up the fourth company in Uganda. Goodwill Ceramic is aiming to build the most advanced ceramic tile factory both in technique and management.

The Marketing Manager will be responsible for the following responsibilities and tasks:

Research & Analysis

  • Research and analyze market conditions (focus upon mainly Indian customers)
  • Identify key competitor and consumer trends
  • Articulate market requirements and opportunities
  • Identify opportunities for product innovation and product enhancements
  • Work with research regarding product development

Product Planning & Management

  • Define the long-term strategy of the product and create product road map
  • Prepare product documents including market requirement documents and product use cases to drive product activity
  • Develop pricing strategies and product policies
  • Determine product packaging solutions
  • Negotiate with suppliers
  • Oversee product development
  • Manage and communicate with cross functional teams
  • Provide training of products for staff

Product Marketing

  • Develop product marketing plan and event campaigns to generate product awareness and demand
  • Plan product launch 
  • Liaise with Agents to promote product
  • Conduct product presentations
  • Develop sales tools and sales training material
  • Provide input for marketing collateral development
  • Supply sales with latest research and marketing information
  • Implement marketing plan in conjunction with all departments
  • Drive ongoing improvement in sales and profitability

Customer & End-User Support

  • Manage product-related support, feedback and inquiries from users
  • Coordinate market research to track customer and end-user feedback
  • Monitor product inventory
  • Use market feedback to inform product refinements and ongoing development

Required Education & Experience

  • Bachelor's degree or equivalent
  • Fluent English, local Ugandan language
  • Five years of experience in tile market, at least
  • Ready for short trips in Uganda and other neighboring countries
  • Knowledge of marketing principles and practices
  • Knowledge of business and management principles and practices
  • Project management skills
  • Proficient in relevant software applications