Senior Marketing Manager - Clean Cooking
Application Deadline: 11 October 2018
How to apply: Email email@example.com with your CV/resume and brief cover letter introducing yourself and answering the following questions below with the subject line: Senior Marketing Manager - Clean Cooking
In your cover letter, please answer the following questions (no more than 400 words per question):
Why do you want to work with Fenix?
What is the best clean cooking product for the East African market? Be specific and explain why.
Who do you think is the ideal customer to pilot a new clean cooking product with?
Additionally, what is the right price point for this new clean cooking product? Be specific and explain your reasoning.
What sort of data do you think is useful to collect during the pilot phase of a new clean cooking product?
Location: Kampala, Uganda (with frequent travel to Benin, Nigeria, Ivory Coast, and Zambia)
Start Date: As Soon As Possible
About the Company
Fenix International is a next-generation energy company. The mission is to transform their customers’ quality of life through disruptive innovation in energy and financial services. The flagship product, ReadyPay Solar, is an expandable, lease-to-own solar home system financed through affordable installments starting under $0.19 per day. Fenix uses real-time transaction data to create a unique credit score to finance power upgrades and other life-changing loans and open up a wider world of energy and financing for its customers.
To date, Fenix has sold over 220,000 ReadyPay Power systems in Uganda and Zambia, bringing clean, reliable power for lights, phones, radios, TV and much more to over 1,100,000 people in these two countries. In 2017, Fenix announced that it was joining forces with ENGIE, one of the world's largest energy companies and a leader in the move to renewable, decentralised and digital energy. ENGIE will make significant commercial investments in Fenix to accelerate the path to its mission. Fenix will operate as a distinct and autonomous company within the ENGIE group in order to retain its unrelenting focus on innovation, smart iterative design, strong team culture and exceptional customer experience. Together, Fenix and ENGIE plan to bring life-changing energy and financial services to tens of millions of off-grid customers and to make universal access to modern energy a reality across Africa.
As part of Fenix’ engagement to bring life-changing innovations to its customers, Fenix is expanding its product base to include a new range of clean-cooking products and services (CCPS). Reporting to the Head of Clean Cooking, you will be in charge of introducing and managing new products, from market introduction to commercial expansion all over Africa. You will also be in charge of producing and gathering data to help identify the best and most promising countries in Sub-Saharan Africa for Fenix’s range of clean cooking products and services.
Identify, propose and create promising new CCPS.
Work closely with the Fenix engineering team to design and develop new CCPS.
Work with the credit and customer experience team to propose and test different pricing options for Fenix’s CCPS.
Design and implement pilots for new CCPS, working cross-functionally with the clean-cooking team.
Co-design and run cost-effective marketing campaigns for Fenix’s CCPS.
Work cross-functionally with the operations and sales teams to design and implement a successful sales and distribution strategy.
Train sales representatives.
Conduct market analysis to inform and define Fenix’s CCPS expansion strategy and execute on this strategy.
Propose marketing materials and ways to train Fenix’s customers to improve their use of CCPS.
Produce country-specific market analysis for clean cooking to inform Fenix extension in Africa.
Design, organise, supervise and analyse marketing surveys.
Design, organise and supervise qualitative marketing research.
Assist the head of clean cooking in building the budget for clean cooking marketing and distribution.
Assist the head of clean cooking in managing the P&L for all the clean cooking portfolio.
Required Skills & Experience
Demonstrate passion for Fenix’s mission, values and customers.
7-10+ years of B2C marketing and sales experience.
Experience working in at least one African market.
Working with intercultural teams a plus.
Strong entrepreneurial and creative mindset.
Organised and able to follow through and prioritize tasks.
Ability to design marketing strategies and execute them.
Strong critical and analytical thinking skills.
Strong ability to listen to customers’ feedbacks to understand their needs and design the perfect product for them.
Ability to work with large amounts of data to develop strategies and make rigorous decisions.
Experience in designing and conducting qualitative and quantitative research (focus groups, in-depth interviews, surveys).
Experience as a collaborative, hands on team player and eagerness to learn new tools and/or roll-up sleeves to get the job done.
Willingness to travel to Fenix markets across Africa.
Good understanding of the factors driving consumption in Africa.
Experience working in the field of clean cooking, energy or financial services.
Experience working with last mile customers in Africa.
Experience with Tableau or other data analytics tools.
Demonstrated entrepreneurial or “intra-preneurial” experience inside a larger company.
Fenix offers a competitive salary and a fun work environment. The company recognizes the value of diversity in our workforce, and encourages all qualified candidates to apply.